Ahrefs found that some 8.6% of clicks go to the featured snippet when there is one. Given their prized position at the top of the SERP, featured snippets have a predictable effect on traffic. Who cares, however, as long as it’s you who’s grabbed the featured snippet for yourself? Above the page that has done all those hard yards to rank first. For all but the largest organisations, position one is little more than a pipedream for most keywords.įeatured snippets take up exactly the real estate you’ve been fighting for. It can take a huge amount of time, effort and expense to move your pages up those rankings. Trying to get the top rankings on SERPs for your keywords is no easy task. If you’re at all involved with SEO, you’ll know what a bunfight it can be. Why Should You Care About Featured Snippet Opportunities? What, though, makes those opportunities worth your while?
They re-format data into the table snippet.Īll these categories can provide featured snippet opportunities for your site. Google don’t extract existing tables from content. They’re displayed to show off structured data or data where direct comparisons are needed. Only around 7.3% of featured snippets come into this category. Bulleted snippets are generally when Google format the headings of a list post into bullet points. Numbered list snippets tend to be displayed when a query suggests that step-by-step instructions are needed. These can be either numbered or bullet pointed lists. They’re short passages of text offering a succinct answer to a query.ġ0.8% of featured snippets are list snippets. Data compiled by STAT Search Analytics found that around 82% of featured snippets fall into this category.
They fall into the following three main categories: More on that later.įeatured snippets don’t all take the same format. Only around 30% of the time do they come from the number one ranking page. In almost all cases, the snippets are drawn from pages ranking in the top ten for the search query in question. That same study also revealed something interesting about where featured snippets come from. There are likely, then, to be plenty of featured snippet opportunities out there for you to seize upon. It found that close to 14 million had featured snippets on their SERPs. An Ahrefs study looked at around 112 million keywords. They’re also often displayed alongside an image which links to a different page. The main difference is that they include a link to the pages they’re drawn from. ‘When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.’įeatured snippets are not the same as knowledge panels or ‘People Also Ask’ widgets. Google themselves have provided a handy explanation of how featured snippets are generated: That’s because they’re displayed to searchers above position one on the SERP. For that reason, they’re often also referred to as ‘position zero’ or ‘rank 0’. They’re shown at the top of Google SERPs. What is a Featured Snippet?įeatured snippets are partial answers to a specific user query in Google. We give an example in the featured image of one we have done which is for the following article on how much does SEO cost. First, though, let’s get you up to speed with what featured snippets are. We’re going to give you all the information you need to quickly find the opportunities you might be missing. Featured snippets can be like gold dust for your SEO.
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